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CAMP x Marriott

Marriott Hotels Operational Guide

General

Brand Description

Marriott Hotels Brand Promise: Wonderful Hospitality. Always.

All Inclusive Experience Narrative: Enriching Connections

Empower guests to unlock more perspectives and experiences so they can connect in deeply enriching ways when they travel for leisure. Create spaces and experiences that inspire personal elevation and strengthen social bonds - all supported by easy technology and our warm hospitality.

All Inclusive Experience Principles:

  • We Time, Me Time - enabling moments to connect; minimal distractions to appreciate moments with family; designed to support reconnecting with oneself.
  • Smart Time, Leave Fulfilled – solo and group activities that, without being too complicated, offer substance for all ages to ensure guests leave with a sense of accomplishment
  • Adventurous. Yet Familiar - approachable offerings; always tied to a story or background and often localized; not boring but recognizable.  
  • Fun Enrichment - age-appropriate activities that spark creativity and allow kids to explore new surroundings

Camp Brand Experience Touch Points

Acting as a powerful extension of the brand’s core All Inclusive “Novice to Expert” program, CAMP activities cater to the hotel’s littlest lifelong learners by, amongst others,

  • Adding storytelling to their active play
  • Bringing imaginary worlds to life with books, challenges, and games
  • Acting stories out together with actions and light competition

For a consistent tie in with the Novice to Expert program, signature Marriott Hotels CAMP activities fall within the following 4 themes:

  1. F&B Discovery
  2. Cultural Immersion
  3. Memory Making
  4. Sustainability & Conservation

Required Activities (3-5)

Activity Name

Alt Names: 

  • Design Your Own Superhero
  • Superheroes Unite!
  • A Superhero Adventure

NOVICE TO EXPERT TIE IN

  • This activity falls under “memory making” using imagination to bring our handmade craft to life and teaching basic theatre and performance principles 

Brand Specific Activity Add-ons

SUPERHEROES TAKE THE STAGE

  • This activity becomes a costume-making experience that culminates into a group performance/ play
  • Kids get to choose their own character and create unique capes/ masks 
  • We’ll thread each character together and write a narrative 
  • Using improv and guiding prompts, kids will get to put on a mini-play telling a story and saving the day!

SUPERHERO SCAVENGER HUNT

  • We’ll suit up in our new superhero gear, search for clues and work together to solve a mystery!

Activity Name

NOVICE TO EXPERT TIE IN

  • This activity falls under “sustainability and conservation” by using recycled materials and the idea of creating movement through physics

Brand Specific Activity Add-ons

OFF TO THE RACES!

  • After kids create their balloon-powered car, they’ll get a chance to test its durability! 
  • After each test-run, we’ll work as a team to take each vehicle to “the shop” and ensure they’re all working well
  • Once each vehicle is ready to rumble, it’s off to the races! 
  • We’ll line up at the start line and conduct a series of races with some silly challenges thrown into the mix (i.e. blindfolded races, younger kids get a head-start, under the bridge challenge, etc.)

CHOOSE YOUR OWN VEHICLE & BUILD A COMMUNITY

  • Police car, firetruck, ambulance, taxi, school bus, limousine - the possibilities are endless!
  • We’ll begin the activity by building our own neighborhood with blocks! We’ll decide on our local buildings (i.e. firehouse, police station, school, tourist attractions, etc.) which will inform the types of vehicles we’ll need!
  • Kids will get to choose what type of vehicle they’d like to make to bring our community to life

MAKE YOUR OWN DREAM CAR 

  • A unicorn’s unicycle? A candy cab? A teeny-tiny turtle truck? There are no rules when we use our imagination! 
  • Kids will be challenged to create the most outrageous balloon-powered vehicle that they can think of! 
  • Everyone will get a chance to introduce their masterpiece to the group and explain the silly purpose of their new ride

Activity Name

NOVICE TO EXPERT TIE IN

  • This activity falls under “cultural immersion” by giving kids an opportunity to celebrate new cultures through craft 

Brand Specific Activity Add-ons

OUR DREAM VACATION

  • We’ll begin this activity with a storytelling exercise - together, we’ll decide our destination, our excursions and every aspect of our dream vacation
  • These details will help inform how we decorate our DIY suitcase and what we’ll pack inside!

WE’RE GOING ON A SAFARI

  • It’s time to pack for our imaginary safari! We’ll learn about local animals, agriculture and environments that we’ll explore
  • Kids will get to design their luggage and incorporate unique elements (i.e. a hydration pack, a portable charger, a carrier for their favorite stuffie or baby doll, etc.) 
  • Once our bags are packed, we’ll embark on an adventure!

SILLY SURVIVAL KIT

  • Kids will get to create their own suitcases fully equipped with only the silliest of “necessities” (i.e. a whoopie cushion, silly string, a clown nose, their favorite candy, etc.) because it’s important to always be prepared for fun!

Activity Name

NOVICE TO EXPERT TIE IN

  • This activity falls under “memory making” using imagination to bring stories to life and teaching basic theatre and performance principles 

Brand Specific Activity Add-ons

PROPS & SET DESIGN

  • Before we bring our story to life, we’ll gather props and build our set! 

STORIES ‘ROUND THE CAMPFIRE

  • We’ll turn CAMP Club into an indoor campsite! Grab your sleeping bag, marshmallows and flashlight for storytime
  • For older kids, we’ll focus on spooky stories and for younger kids, we’ll choose books that celebrate imagination and wonder

Activity Name

NOVICE TO EXPERT TIE IN

  • This activity falls under “memory making” through moments of connection and building new friendships. We’ll also tie in “F&B Discovery” at meal time where we’ll encourage kids to try new foods as part of the drop-off experience.

Brand Specific Activity Add-ons

CONVERSATIONS AT THE DINNER TABLE

  • We’ll play games like “Would You Rather” to enable deeper connections with new friends and Counselors 
  • Kids can participate in “fancy taste tests” were we’ll encourage them to try new foods they’ve never tasted before, discuss textures and flavors with the group and then rate them on a scale from 1-5

DANCE PARTY GAMES

  • Freeze Dance
  • Follow the Leader
  • Musical Chairs

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